Introducing a selection of Web 2.0 and social internet tools that build a Newsroom for your business.
A Newsroom is an area on a Web site specifically built for journalists. Journalists are forthcoming writing an article about your business when it’s possible to disseminate company news and information. RSS (Really Simple Syndication) is a factor in getting the content out there [aggregated on the Internet and through news readers], but is not the be all and end all. It is merely another powerful weapon in the arsenal of the Newsroom. Going beyond RSS the Newsroom provides rich content—images, video and audio capabilities—as well as social tagging and enabling wider reading on content subjects.
[Read more on How to make Web sites a haven for journalists]
27 May 2008
The landscape has changed when it comes to both Web and Public Relations (PR) professionals. PR cannot exist without social media, social networking, social bookmarking, tagging, RSS, E-Zines, Blogging, Vlogging, Podcast’s, SEO and Micro Blogging. If you’re in PR and you are not familiar with these terms you are antiquated. It is as clear cut as that. Journalists that you rely upon to get your story out have all adapted to these formats commonly referred to as Web 2.0. Clients demand web presence and not just a presence but a lively existence Online. Non adoption of the techniques required to make the clients voice heard will result in lacklustre success. This is nothing short of new information, PR 2.0—the term coined by Brian Solis—has been around since the 90’s.
[Read more on Digital Web and PR, The Lines Blur]
25 May 2008
I used to think my vocation would always be graphic designer. Christ, I even took a degree course in graphic communication. However, I haven't the foggiest about type setting or colour separation. These technical specifications are what graphic designers are au fait with—not me. This is why I soon left my course and landed my first Web design role at Diskeeper Corporation.
I knew my strengths lay in what we—online experts—have come to call today, digital media. Whereas the technical specifications of a graphic designer are type setting and colour separation plates, the Web designer working knowledge is in Web page expansion, graphical user interface (GUI) design and accessibility considerations.
[Read more on Why graphic designers are not Web designers]
19 May 2008
Okay, so I don’t normally go in for these ultra geeky posts but I think I have thought up a really helpful solution to tagging tweets in Twitter without disrupting the regular flow of a conversational tweet. I have been intrigued by the use of hashtags in twitter to store snapshots and ideas that may be called up in the future, for instance #idea. But I am with Dave Couston when it comes to hashtag use. I absolutely detest the thought of annoying people with something that is only meant for my own consumption, or the consumption of a small party of people involved in a unique hashtag.
[Read more on Twitter: Separating content from Hashtag Meta data]